February 22, 2012 at 7:30 am
Retailers and brands are continually focused on ways they can re-think their marketing strategy to drive in-store traffic to different retail locations. In 2012, localization (specifically, localized digital advertising) is becoming a key part of brand strategies, but it’s still a small percentage of the overall budget to drive traffic to stores.
February 21, 2012 at 11:14 am
In order to reach shoppers and drive in-store traffic, retailers need to first understand their shoppers, what they are looking for and how they are looking for it. Marketers have several target audience groups today and they each vary based on several variables such as location, demographics, psychographics and more. And, many industry professionals spend [...]
February 20, 2012 at 10:48 am
Back-to-school is a big business, with nearly $69B in sales at stake. That makes it the second-biggest selling season next to the winter holidays, as well as a huge marketing period for brands and retailers. However, unlike the holidays, retailers can rely on shoppers to head in-store for back-to-school because parents must purchase required school [...]
February 16, 2012 at 9:15 am
Last week, MaxPoint headed to Bonita Springs, Florida for the 2012 iMedia Brand Summit to join the conversation on the secrets in digital that define the world’s most iconic brands. Below is a brief recap of the event.
February 15, 2012 at 9:55 am
By now, you have already seen the Volkswagen one with the weight-conscious dog and Star Wars theme (The Dog Strikes Back!). Everyone’s been talking about the sexy M&M! Oh, and two words: Adriana Lima. Super Bowl ads definitely get attention. It’s no wonder, then, why advertisers paid upwards of $3.5MM for a 30-second spot during [...]
February 14, 2012 at 10:47 am
Last week, MaxPoint headed to Arkansas for the first Doing Business in Bentonville event of the year to learn a little more on the in-store impact of merchandising within Walmart.
February 13, 2012 at 10:42 am
According to eMarketer, online video will make up one-third of all online display advertising by 2014 and $5.71 billion is projected to be spent by 2014 as well. With such big dollars at stake, marketers need to understand video engagement to ensure they’re getting the best bang for the buck.
February 9, 2012 at 10:14 am
With the emergence of new technologies and new digital channels to advertise on, retailers and brands are noticing the way to reach shoppers throughout the path-to-purchase is changing. In most cases, retailers and brands are re-thinking marketing strategies this year and allocating more shopper marketing dollars for reaching shoppers at different touch points throughout the [...]
February 8, 2012 at 10:18 am
As Valentine’s Day approaches, people start preparing to look their best for that special romantic night by getting the perfect haircut, shopping for that perfect outfit and buying the perfect red lipstick. Knowing the anticipation that builds around this holiday, we were interested in finding out what neighborhoods were most interested in looking and acting [...]
February 6, 2012 at 8:53 am
Even though the Super Bowl is over, football season at my house is always in full swing and always ready for some Pittsburgh Steelers action! The only problem with living in North Carolina as a Steelers fan, is that team apparel is difficult to find in local retail stores. Fortunately, Old Navy has solved that [...]
February 1, 2012 at 10:59 am
As Super Bowl XLVI draws near (February 5!), smells of chili, brew and talks of Super Bowl parties are in the air – but the chatter doesn’t stop there. Almost as exciting (if not more exciting for some) as the Super Bowl game itself, fans anticipate the select group of new advertisements shown. This year, [...]
January 31, 2012 at 9:54 am
Did you know that one of the most popular resolutions to make in the New Year is to lead a healthier lifestyle? Here at MaxPoint, our employees are encouraged to take weekly walks, join local runs, shop for healthy recipes and we even have a monthly gym stipend! Knowing how important leading a healthy lifestyle [...]
January 30, 2012 at 10:12 am
As the digital advertising industry continues to grow, more advertising dollars are being allocated to digital, revealing how media and technology are intersecting in new ways. At this year’s annual Consumer Electronics Show, it became clear that technology such as, tablets, smartphones, and notebooks – to name a few – are offering new advertising channels [...]
January 26, 2012 at 8:55 am
As retailers rethink ways to drive in-store traffic in 2012, more are turning to local. According to a recent RSR (Retail Systems Research) research study, retailers have struggled to create relevant, “local” experiences. Shoppers in different geographic locations have different consumer needs and retailers and brands have focused on maintaining a consistent national brand look [...]
January 25, 2012 at 9:41 am
This is the first post in our Executive Team Talk series. MaxPoint Interactive’s Executive Team Talk blog posts explore diverse topics, sharing insights from our CEO, Joe Epperson, COO, Gretchen Joyce, and CTO, Kurt Carlson. This blog post shares insight from Joyce and Carlson on mobile devices and whether or not they are better suited [...]
January 23, 2012 at 11:31 am
When news about the liquidation of Borders broke, industry reporters talked about the demise of these retail stores due to the ability to download/read online with new technology (eReaders, tablets, etc). However, to erroneously assume retail stores are going entirely by the way of digital books with the inevitable closing of brick-and-mortar stores, is a [...]
January 19, 2012 at 1:03 pm
This past week, MaxPoint attended the National Retail Federation’s 101st Annual Convention & Expo, also known as “Retail’s Big Show.” Celebrating the show’s theme, “Retail’s New Rules,” MaxPoint hit the show floor to learn attendees’ “new rules” for retail in 2012. In honor of the show’s 101st year, MaxPoint surveyed 101 retailers, technology vendors and [...]
January 18, 2012 at 10:18 am
It’s 2012 and brands are stepping it up when it comes to launching creative advertising campaigns to reach and engage with target audiences in the New Year. We went ahead and selected some creative campaigns that have recently launched – maybe these will inspire some of your creative thinking this year! Enjoy.
January 16, 2012 at 10:51 am
In 2011, the theme of the Consumer Electronics Show was ‘The Year of the Tablet,’ and more than 80 were introduced at the show. Recognizing its sleek format and technology advancements in general, the show started to generate buzz that made people sure 2011 was in fact, ‘The Year of the Tablet.”
January 12, 2012 at 9:43 am
We’ve all had that idea in our heads for the next big product. The “as seen on TV” ideas that we see and say, “why didn’t I think of that!” Maybe you have, but didn’t want to go through the effort to file patents, hire designers, create business models, develop marketing strategies, build sales teams [...]
January 11, 2012 at 9:44 am
In 2011, the advertising industry saw tremendous growth in the digital advertising space. This year, advertisers are taking digital to a new level by re-thinking targeting and localizing their advertising campaigns. If local isn’t a part of your 2012 digital advertising strategy yet, here are a few reasons why it should be.
January 9, 2012 at 9:00 am
According to an article in Shopper Marketing Magazine, the U.S. Hispanic shopper is rapidly evolving and adapting to new technologies, requiring more creativity and engagement from retailers and brands. It is a growing consumer group with tremendous buying power that requires close attention from retailers and brands in 2012. Below are some things to keep [...]
January 5, 2012 at 9:17 am
If we lived in New York City, I don’t think I would ever see my husband now that Sur La Table will open a flagship store in Hearst Tower. He is a cooking addict and cannot pass up a gourmet shop or chef supply outlet. He is pretty selective about what he buys and avoids [...]
January 4, 2012 at 9:41 am
During the holidays, consumers don’t think twice about heading back to the kitchen for seconds. It’s the time of year to relax with friends and family and enjoy good food and holiday sweets. Unfortunately, this ignorant bliss eventually comes to an end with the beginning of a new year. Seconds are scrapped and lists are [...]
December 29, 2011 at 10:09 am
This past year, the advertising industry saw tremendous growth as more dollars were allocated towards digital advertising solutions. Here’s a look back at some of the major strides made in digital in 2011.
December 22, 2011 at 9:59 am
Fill your glasses with eggnog and sing loud with cheer, the holidays are finally here! From everyone at MaxPoint Interactive, season greetings!
December 21, 2011 at 10:32 am
For many shoppers heading to the mall around the holidays is not an easy feat. Breaking a sweat just trying to get through the parking lot, the task does not get any easier with crazy store crowds and battles over toys once in-store. However, this hustle and bustle is expected around this time of year [...]
December 19, 2011 at 8:56 am
Service organizations have been doing it for years; bundling complementary, value-add offerings to attract more customers. Most people do it with their cable, Internet and phone but why not with your grocery store.
December 14, 2011 at 9:01 am
Last week, MaxPoint hit the windy city of Chicago in a pretty sweet ride to give out some free cupcakes to advertising agencies for all their great digital efforts. Here’s a look back at the past week’s events.
December 13, 2011 at 9:39 am
Last week, MaxPoint headed to Scottsdale, AZ for the 2011 iMedia Agency Summit to get the latest perspectives, insights and research from industry thought leaders about the power dynamics at play within the digital advertising environment. Thanks iMedia for the following:
December 12, 2011 at 9:15 am
Most consumers prepare a list before shopping – it is rarely a spontaneous event. For many, much thought and planning goes into preparing for every shopping trip. Nowadays, the path to purchase starts online with shoppers beginning their purchasing experience by completing online research to compare prices, quality and reviews from other shoppers. Even though [...]
December 8, 2011 at 9:08 am
We love to share the latest retail industry news with our blog subscribers and Twitter followers. But, where do we get our news? If it’s not thought leadership from our Executive team, we often turn to these resources. Below is a list of our top ten “go-to” retail resources (Note: this is not a comprehensive [...]
December 7, 2011 at 9:32 am
Every holiday season there is that house on the corner with the best lights or that one family who decorates their car head to toe showing you they’ve got the holiday spirit. So, this got us thinking – wouldn’t it be fun to determine the neighborhoods with the most holiday spirit this holiday season?
December 5, 2011 at 11:01 am
A/B Testing is a great tool for seeing how your audience behaves on your webpage or when viewing your digital ads. (And we all know that when conversion rates are involved, these are the best insights to have!) By dividing your traffic between two versions of your concept or creative, you can see which one [...]
December 1, 2011 at 9:00 am
We love to share the latest digital advertising news with our blog subscribers and Twitter followers. But, where do we get our news? If it’s not thought leadership from our Executive team, we often turn to these resources.
November 30, 2011 at 9:36 am
“Ladies and Gentleman, Flight 365 to Chicago will be delayed at least an hour due to a mechanical problem with the aircraft…” How many times has this happened to you, whether on a business trip or with your family on vacation? Delays can be due to weather, heavy air traffic or the most unsettling, mechanical [...]
November 28, 2011 at 9:26 am
The final 72 hours of the holiday shopping season are the most critical when it comes to meeting revenue projections for the year. Fortunately, retailers and brands can now quickly and easily create “just-in-time” demand to help meet their revenue projections. The key here is flexibility – which you have with digital channels. Most advertising [...]
November 21, 2011 at 11:08 am
Black Friday, the day after Thanksgiving and the beginning of the Christmas shopping season, we know it all too well. For many consumers, it’s a day of hiding at home or rushing to stores as soon as they open, trying to grab the sweet deals offered before anyone else. For retailers and brands, it’s a [...]
November 17, 2011 at 9:51 am
With online ad spend hitting $26 billion in 2010 and predicted to have double-digit growth through 2015, more and more retailers are using digital to reach shoppers in order to drive in-store traffic. And, it doesn’t stop there, once these shoppers are in store, retailers are coming up with more ways to enhance the in-store [...]
November 16, 2011 at 10:15 am
You go to your local restaurant, order your food at the counter with a drink, then walk over to the soda fountain and choose from a handful of soft drinks. Truth be told, I look in advance and if the fountains do not serve Coca-Cola products, I instead order water or iced tea. Yes, I [...]
November 14, 2011 at 9:22 am
The last 72 hours of the holiday shopping season is a critical time period retailers and brands can leverage to drive in-store sales and proactively move seasonal inventory. Someone always procrastinates and shops the night before the holiday or forgets a gift for a last minute holiday party, and it is too late to purchase [...]
November 9, 2011 at 5:59 pm
Dr. John D. Cook teaches courses in statistics at the University of Texas Graduate School of Biomedical Sciences and has a blog called The Endeavour. The blog is updated almost daily with interesting tidbits about math, science, and statistics. This is one of his many stories:
November 9, 2011 at 9:26 am
According to the National Retail Federation (NRF), holiday sales can represent anywhere between 25-40 percent of retailers’ annual sales and US Census data indicates that approximately 75 percent of all US consumer spending occurs at retail locations within 15 miles of home. Not only is localization important, it is a key part of the brand [...]
November 7, 2011 at 9:40 am
We are inundated every day with offers to save money; coupons, e-offers, social media, reward cards, and direct mail to name a few. How many do you actually redeem? It depends on whether the sender’s offer truly targets their audience. A lot of times, retailers blindly send mass offers in hopes it will hit someone, [...]
November 2, 2011 at 9:33 am
For retailers and brands, the holiday shopping season can amount up to 40% of retailer’s annual sales. More importantly, it is the critical 72 hours before the end of the holiday shopping season where retailers and brands can drive high in-store sales with shoppers purchasing last minute gifts. Knowing this, it’s important to practice and [...]
October 31, 2011 at 9:00 am
Once you’ve noticed them, you realize QR codes are nearly everywhere. Just today I’ve seen them on business cards, the packaging for my shampoo, TV, the newspaper, and on billboards. These 2-dimensional barcodes are incredibly versatile – and, they are opening lots of doors for advertisers! There are many ways to use QR codes to [...]
October 26, 2011 at 10:06 am
Some men are shoppers. Many are not. My husband is in between. If he knows he is getting something for himself, then the amount of time before his patience runs out is significantly greater than if it was just shopping for items for our son or me. Sometimes I just want to try on 15 [...]
October 24, 2011 at 10:55 am
In July of this year, the IAB partnered with research firm Ipsos Mendelsohn to evaluate how affluent Americans interact with digital media. See the entire presentation here.
October 19, 2011 at 11:57 am
Growing up, I remember going with my mom to the local butcher for meats, the baker for bread and the produce stand or farmer’s market for fruits and vegetables. Chances are, the majority of what was bought then was locally sourced and grown. But, people got busy.
October 17, 2011 at 10:11 am
In a recent Retail Systems Research (RSR) report, The Local Approach: The State of Localized Advertising in Retail, RSR evaluated 20 top retailers’ localization efforts. This report provides recommendations for retailers from various categories to create cohesive local campaigns that reach consumers at every touch point throughout the purchase path.
