August 21, 2012 at 7:41 am
Staples Refreshes Offers, Incentives to Get a Jump On Back-to-School Shopping
No one likes stale inventory, especially when it comes to kids and teens. Having the newest, latest and greatest is all part of the back-to-school season and retailers like Staples® know it. From binders in vibrant candy-colored hues to shag carpeting and LED chandeliers for lockers, Staples launches the back-to-school season in style with the hottest new product trends and guaranteed savings on essential supplies.
Staples, one of the top retail destinations for back to school, offers an amazing assortment of designs and essentials throughout the season to fit students’ needs from kindergarten to college.
“Students want to personalize back-to-school supplies to reflect their personality without spending a small fortune,” said Alison Corcoran, senior vice president of retail marketing, Staples. “Staples makes it easy for parents and students to shop and save for back to school with the latest technology offerings, exclusive designs and must-have supplies at great values.”
Staples further sweetens the pot with a 15% back-to-school savings pass, which is a great deal as long as you plan on spending more than $100 in supplies to cover the $10 fee for the pass and reap some savings. The Pass is valid until Sept. 15 for use once a day on supplies including pens, pencils, paper, notebooks and backpacks. The savings pass is not applicable on technology such as computers and calculators.
Back-to-school shoppers are always looking for heavy incentives to stretch their dollar, so retailers that lack the discounts and special offers will certainly feel the hit on their bottom line. Furthermore, originality, refreshed inventory and quality products are a must to bolster the customer loyalty that keeps them coming back year after year.
Some of the cool trends to drive back to school sales include new binder designs, magnetic locker wallpaper, shag rug squares to line your locker shelves, Reebok Z-series backpacks and a Martha Stewart Home Office™ line of products. A full list of trends that Staples is launching this year can be found at BTS Trends.
And, with the latest advertising technology out there today, smart marketers are leveraging hyperlocal digital advertising to drive in-store traffic to specific local stores to buy all of these cool new product lines this back to school shopping season.
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