May 16, 2012 at 8:00 am
MaxPoint headed to Dallas, TX for FMI 2012, the food retail show of the year, and hit the show floor to survey over 100 food retail industry executives. We wanted to know how the changing economy has affected consumers, specifically when it comes to grocery shopping habits. This is what FMI attendees had to say:
May 15, 2012 at 10:57 am
When it comes to making a budget for shopping, consumers are mindful of how the economy has affected their lifestyle and spending habits. As a result of the post-recession economy, consumers have tried to find the best ways to maximize their monthly spend, specifically, they have become more cost-conscious grocery shoppers. Today, we’ve released a [...]
May 14, 2012 at 1:03 pm
What happens when we team up with Advertising Age? A nationwide happy hour event in six cities! On Tuesday, May 22nd, join us and other industry professionals in one of six select cities across the U.S. for the Advertising Age Happy Hour event of the year! Click the link below to RSVP to the location [...]
May 10, 2012 at 12:48 pm
From brightly colored flowers to new gardening gear, shoppers are making room in their budget this Mother’s Day to make the holiday as special as possible. According to a National Retail Federation (NRF) survey, the average consumer celebrating the holiday is expected to spend $152.52 on gifts (up from $140.73 last year), with total spending [...]
May 9, 2012 at 9:54 am
Today, more and more people are headed online to watch their favorite shows, chat with friends, read reviews, complete online research – the list goes on. It has become clear to advertisers that there are new channels for retailers and brands to leverage when it comes to executing highly deliverable ad campaigns. Traditional advertising methods [...]
May 7, 2012 at 10:18 am
America is one big melting pot of culture that is constantly adding new ingredients to the mix. Gone are the days retailers solely target the usual holidays like Christmas, Thanksgiving, Easter, Fourth of July and Halloween. With so many different cultures, religions and lifestyles being welcomed in the U.S., the opportunity to target these groups [...]
May 3, 2012 at 9:45 am
MaxPoint interviewed Peter Hoyt, CEO, Path to Purchase Institute, recently on the shopper marketing industry and how it is changing with the emergence of new technology. The interview focuses on the change in the shopper marketing path-to-purchase and recommendations for how to reach shoppers at every touch point – highlighting digital advertising. Check out the [...]
May 2, 2012 at 10:13 am
The U.S. Hispanic shopper is part of a fast growing consumer group for many retailers and brands, with tremendous buying power. Recognizing the importance of marketing to the Hispanic shopper, retailers and brands have focused on Hispanic specific messaging and advertising campaigns. Target Latino, a popular Hispanic marketing blog collected feedback from viewers and compiled [...]
May 1, 2012 at 9:00 am
As new technology provides more opportunities for retailers and brands to expand advertising solutions across channels, they look for innovative ways to effectively target the right consumers with their marketing messages. And, for every challenge there is an opportunity, and this year it’s all about working “local” into your marketing strategy.
April 30, 2012 at 10:57 am
Recently, as I was searching online for something completely unrelated, I stumbled upon a programming language I’d never heard of. It reminded me that there are programming languages out there of which I’m yet unaware, and this led me to wonder how often organizations limit themselves by staying within their programming “comfort zones.”
April 26, 2012 at 10:14 am
Nielsen recently found that half of U.S. consumers exposed to a TV ad featuring a sports sedan recalled viewing the advertisement. More importantly, when consumers were exposed to the ad across multiple screens (TV, computer, mobile phone, and tablet), that percentage jumped to 74 percent, a 48 percent increase in ad recall. For a brand [...]
April 25, 2012 at 9:41 am
Just in my generation alone, I’ve seen several variations of the “four food groups,” the “nutrition pyramid” and “my plate” adopted and tweaked by the FDA/USDA. Do I eat more carbs? Do I eat all veggies and some protein? Do I eat a lot of protein and a little veggies? It gets confusing for those [...]
April 24, 2012 at 11:33 am
Throughout the month of April, we start to focus on green initiatives and invest in more eco-friendly products as Earth Day reminds us to take care of the planet we live on. In honor of this past Earth Day, we analyzed billions of data points for our April indexing study to determine the U.S. neighborhoods [...]
April 23, 2012 at 12:41 pm
In the past, grocers leveraged print and in-store marketing to engage shoppers and drive in-store sales. Today, grocers are realizing while print and in-store marketing does lend a hand in shopper engagement, online is driving more consumer interaction and shoppers to the stores.
April 20, 2012 at 9:00 am
My CEO is fond of the expression “follow the data.” The more I think about it, the more I realize that I’ve always agreed. This has been true for every job I’ve ever had—and here at Maxpoint Interactive, we follow this mantra in our continuous quest for better campaign performance and understanding. No matter what [...]
April 18, 2012 at 10:40 am
Every culture has different tastes in food, from bland to spicy and vegetarian to carnivore. Sure, some stores have small areas of ethnic foods, but retailers are learning that by expanding these selections, it opens a huge opportunity to improve shopper loyalty and in-store sales.
April 17, 2012 at 12:43 pm
My grandparents owned a local grocery store back in the 1950s and 1960s and advertising to them was considered in-store cardboard displays, over-sized posters in the windows, one page flyers for customers, and a listing in the town phone book. They were the only store in town so they weren’t too concerned with getting everyone’s [...]
April 16, 2012 at 11:49 am
The Hispanic shopper is part of a rapidly growing consumer group with tremendous buying power – Hispanics are predicted to spend $1.3 trillion by 2015. Knowing this, retailers are starting to pay particularly close attention to this group and how to effectively market to the Hispanic shopper.
April 12, 2012 at 1:53 pm
“The best way into the mind of a consumer is with visuals, not words,” according to Laura Ries, Advertising Age contributor, in a recent Advertising Age article – “Repositioning ‘Positioning’: The best way into the consumer’s mind is not with verbal nails, but with a visual hammer.”
April 11, 2012 at 10:37 am
Not only is 2012 a big year in terms of new technology launches and strides in the digital advertising industry, but it’s a big year for four important retailers: Walmart, Target, Kmart, and Kohl’s. In 2012, Walmart, Target, Kmart, and Kohl’s all turn 50 (Happy Birthday!). Below is a look back at the strides these [...]
April 10, 2012 at 10:11 am
Retailer exclusives are not new, but can be highly effective if launched correctly and push the creative envelope. What retailer wouldn’t like an exclusive deal or promotion? You move a larger than normal amount of inventory and it guarantees that your competitors won’t be undercutting your efforts. The problem with some exclusive deals is the [...]
April 6, 2012 at 10:42 am
According to recent comScore Video Metrix service report, “179 million U.S. Internet users watched nearly 38 billion online videos in February alone. Online video consumption is rapidly growing and advertisers are realizing the incredible reach this medium presents.
April 5, 2012 at 11:48 am
“From bed to bus, from Los Angeles to New York, consumers are embracing all the various video platforms available to them.” –iMedia Video Summit Last week, MaxPoint headed to San Antonio, TX for the 2012 iMedia Video Summit. The focus of the conference – bring awareness to the number of different topics trending in the [...]
April 4, 2012 at 10:46 am
In 2012, consumers are looking to retailers to continue to find new ways to get and keep them engaged. Cue – “gamification”. According to a recent post in Retail TouchPoints – Gamification Goes Mainstream – games and competition are proving to be successful ways to engage shoppers. Below are some highlights and a snapshot of [...]
April 3, 2012 at 9:00 am
An Interbrand report recently revealed its list of the top 50 U.S. retail brands, with Walmart, Target and The Home Depot coming out on top. And while these retail brands lead the pack financially, other efforts such as their role in the purchase decision process and brand loyalty helped too. So, how can you start [...]
April 2, 2012 at 10:34 am
Like Halloween, Christmas and Valentine’s Day, Easter is another sweet holiday where consumers ignore their budgets and dietary restrictions and open their arms and wallets to chocolate, candy and new purchases. According to Matthew Shay, NRF President and CEO, “Easter is one of the few holidays some consumers are willing to stretch their budgets, especially [...]
March 30, 2012 at 11:35 am
Last week, MaxPoint’s Shopper Marketing team participated in the StratConn event hosted by the Path to Purchase Institute in Rosemont, IL. With participation from over 20 companies, the event was a great way to qualify, meet and engage with other attendees. Below are some of the event highlights.
March 29, 2012 at 4:45 pm
Did you know digital is the number one medium for ages 18-44 and is tied with TV for ages 45-54? We live in a digital age and most of what we do today is completed online.
March 28, 2012 at 9:59 am
By: Anupam Gupta, CEO, Mixpo, Inc. The top 10 Super PACs in the US have spent over $50 million in advertising on behalf of 2012 campaign efforts. It remains to be seen how much of total campaign spending will be devoted to online, but rest assured it will eclipse the percentages spent in 2008 when [...]
March 27, 2012 at 11:01 am
Did you know the average person waits about an hour per day in line? By the time a shopper has spent two or three minutes in line, the perceived wait time is multiplied by each passing minute according to a study by Envirosell. Shoppers get impatient quickly and choose their own line based on key [...]
March 26, 2012 at 10:39 am
Sy Syms, an American businessman, entrepreneur and philanthropist, who founded the SYMS off-price clothing chain in New York City, once said, “An educated consumer is our best customer.”
March 23, 2012 at 2:26 pm
MaxPoint headed to Arkansas for the second Doing Business in Bentonville (DBB) event of the year to learn a little more on the keys to success at Sam’s Club. Below are some of the event highlights.
March 21, 2012 at 10:14 am
A few months back, when it was announced that the Interactive Advertising Bureau (IAB) took over the Open RTB initiative, it got me thinking. When is a good time to implement technology standards?
March 20, 2012 at 11:56 am
When launching a campaign, one of the keys to success is making sure the message “speaks” to your target audience. How do you do this? Motivate shoppers to take action after seeing your campaign by creating visuals and messages that are relevant and have value to them. Below are a few examples of campaigns that [...]
March 19, 2012 at 9:52 am
The U.S. Hispanic shopper is part of a rapidly growing consumer group with tremendous buying power that requires close attention from retailers and brands in 2012. And, if you want part of the $1.3 trillion Hispanics are predicted to spend by 2015, you must first understand the Hispanic shopper.
March 16, 2012 at 9:37 am
Consumption of online video continues to ramp dramatically every day. It’s been more than one year since the number of online videos consumed eclipsed search queries!
March 15, 2012 at 3:58 pm
In the next few years, TV and digital video strategies will start to merge into a single media strategy. As that happens, what changes can we expect? As part of our blog series on TV and digital video strategies, we thought it would be appropriate to end on looking into the future. Forrester predicts that [...]
March 14, 2012 at 10:20 am
Retailers today are constantly looking for ways to increase their shopper marketing initiatives to reach shoppers to drive traffic and move products off the shelves.
March 13, 2012 at 10:22 am
As many of you already know, Apple released their newest iPad last week! Surrounded by the chatter of the upcoming launch for weeks, we started wondering who exactly was most interested in the release of not just this product, but the latest technology products in general. Today, we released our monthly indexing study that analyzed [...]
March 12, 2012 at 11:43 am
What do the Super Bowl, March Madness and upcoming holidays like Easter and Memorial Day have in common? Lots of planning, parties and most importantly high online chatter. And, what does this have to do with you?
March 9, 2012 at 9:00 am
Recently, I was thinking of a conversation I had with one of our analysts a few years ago, in which we were discussing a problem in design, related to the sample sets modeled for analysis. I remember thinking, well, just run all the data. Of course at the time, access to that kind of data-crunching [...]
March 8, 2012 at 10:43 am
By 2015, online advertising is expected to make up nearly 28% of total US major media ad spending, compared to TV, whose share of total spending is expected to hover around 38% for the next five years, according to eMarketer. If this is the case, then why are marketers and media agencies slow to integrate [...]
March 7, 2012 at 10:42 am
A recent post in Progressive Grocer posed a great question, “Are you as smart as your shoppers?” In order to stay a step ahead and help influence the decision making process, Progressive Grocer pointed out that savvy grocers will make it their business to know what shoppers want before they come in store. Let’s expand.
March 6, 2012 at 1:32 pm
Join us in Austin, TX on March 9-10 at the Austin Music Hall for the Tech Career Expo at SXSW (South By South West). Not your normal career fair, this official SXSW event showcases the best tech jobs and career opportunities from across the technology and interactive media industry.
March 5, 2012 at 11:35 am
You’ve launched a strategic online advertising campaign to drive traffic to your store and you start seeing an increase of shoppers in the store – but it doesn’t end there, right? You have to also apply in-store marketing strategies and tactics to ensure they not only stay in the store, but that they make purchases.
March 2, 2012 at 5:16 pm
This past week, MaxPoint hit the streets of New York City in a pretty sweet ride to give out some free Hale & Hearty soup to advertising agencies for all of their great digital efforts. Here’s a look back at the past week’s event.
March 1, 2012 at 11:21 am
In 2012, consumers continue to focus on strategies to drive traffic to stores and get consumers to interact and interface with a brand.
February 29, 2012 at 10:54 am
Did you know that digital is the number one medium for ages 18-44 and is tied with TV for individuals 45-54 years of age? Speed along the decision making process by reaching your relevant car-seeking audience online and then drive them to the dealership with neighborhood-level data.
February 27, 2012 at 10:57 am
Did you know consumers are watching more than 21 hours of online video per month (on average) across a variety of connected devices? With a lot of eyeballs focused on online video, marketers must start following the trends and move more advertising dollars to online video to adapt to this consumer behavior. With digital video [...]
February 23, 2012 at 11:02 am
Over 75% of all U.S. consumer spending occurs at retail locations within 15 miles of one’s home. Knowing this, it’s important to target your next digital advertising campaign within a tight radius of relevant store locations. With neighborhood-level advertising, retailers and brands can reach relevant consumers and drive local in-store traffic.
