MaxPoint's customers typically experience a 1-2x improvement over their benchmarks and expectations around in-store traffic. Our customers are able to directly correlate and measure which neighborhoods saw their ads and then actually went into the store.
Insights
How has the changing economy affected grocery shopping behavior? BIGInsight reveals the changing habits of the cost-conscious grocery shopper in their latest report: Grocery Industry Pulse: Reaching Today’s Cost Conscious Consumer. Download your FREE report now to learn more!
MaxPoint Interactive hit the show floor at the National Retail Federation (NRF) 101st Annual Convention & Expo to get a pulse on what’s hot in 2012. The company surveyed 101 show attendees, asking “What is your new rule for retail in 2012?” Here’s what they shared with us: 1. Use mobile to drive customers to [...]
Listen to MaxPoint’s COO, Gretchen Joyce, as she discusses how brands and retailers can use digital advertising to target their relevant consumers at the neighborhood level. She further explains MaxPoint’s Digital Zip® technology and how brands and retailers can apply it to their digital campaigns to drive local store traffic.
