Digital, Local Advertising. Are Retailers There Yet?
Hear MaxPoint’s President, Gretchen Joyce, discuss why localization is important to brands and why brands & retailers should take advantage of local digital advertising. She discusses highlights from RSR’s research study on how retailers use digital experiences to drive local store traffic.
How Digital Advertising Impacts Offline Sales
Deliver your message to your qualified audience and drive store traffic.
See how neighborhood advertising works.
Standing out from the competition
The MaxPoint difference lies in the robust data that we analyze and our ability to transfer the insights we find to the online world. Watch the video to learn more about our unique ability to pinpoint audiences at the neighborhood level.
Local Matters to Retailers in 2012
As retailers rethink ways to drive in-store traffic in 2012, more are turning to local. According to a recent RSR (Retail Systems Research) research study, retailers have struggled to create relevant, “local” experiences. Shoppers in different geographic locations have different consumer needs and retailers and brands have focused on maintaining a consistent national brand look [...]
iMedia Brand Summit – February 5-8, 2012
Join us in Bonita Springs, Fl, for the iMedia Brand Summit February 5-8, 2012. As spending continues to shift from traditional to digital, the role of digital to do more of the heavy lifting becomes clearer. This Brand Summit is designed to appeal to marketers that focus on the brand experience – it’s about brands [...]